Humboldt State Athletics Announces Partnership with BSN SPORTS-Nike

August 2, 2021

Humboldt State University Department of Athletics has announced it has entered into a multi-year partnership with NIKE through BSN SPORTS to become the official apparel provider of Lumberjacks Athletics and Recreational Sports.  The agreement, which began on July 1, 2021, and is part of BSN SPORTS Collegiate Select program, aims to make BSN SPORTS a one-stop provider for all intercollegiate athletics, intramural, club and staff apparel and equipment to all D1, DII, D3, NJCAA and NAIA schools. 

 For the on-line store, go to Humboldt State Lumberjacks fans, from now until August 27th, you will receive 25% off all purchases for thirty days with the code being SPIRIT 21.

 "Along with the new logo, the change to Nike through BSN SPORTS will inject some excitement into the department after a difficult year,” said Humboldt State head men’s soccer coach Fred Jungemann.  “We are looking forward to getting back to games in the fall and seeing all of our athletes competing in their new Nike uniforms."

 Nike will serve as the exclusive outfitter for all 11 Lumberjack intercollegiate sports teams. This partnership also includes a brand-new online store for fans to access Lumberjack apparel along with team-specific sites.   The online store will be operational later this summer.  

 “Humboldt State is proud to partner with Nike,” said Humboldt State head women’s basketball coach Michelle Bento-Jackson.  “I know our student-athletes are going to be excited to wear the iconic swoosh and will wear it with pride. On behalf of our women’s basketball program, we want to thank everyone who was involved in making this transition and giving us this terrific opportunity.”

 The new partnership with Nike and BSN SPORTS will provide Humboldt State athletics additional support as well as increased brand-awareness for Lumberjack student-athletes on and off the fields of play.

 “I am excited for it,” said Humboldt State women’s basketball player Ashley Taylor Peralta.  “I’m glad our school found a good fit for our program and am looking forward to representing Humboldt State in Nike!”


BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit


Humboldt State head men’s basketball coach Tae Norwood on signing with BSN-Nike- “It’s great to partner with an iconic brand such as NIKE.  The benefits of our corporate sponsorship will provide the student athletes of HSU with a unique athletic experience.”

 “I have worked with the folks at NIKE before and they are a great group to collaborate with,” noted HSU head women’s soccer coach Grant Landy.  “I am excited about the direction we are headed by our partnership with Nike.”

 “Moving to Nike and BSN SPORTS will be of great benefit to our University and athletics department,” said Humboldt State Equipment Manager Chris Kelley.”  “Our new partnership allows us more flexibility to provide our student-athletes and coaches with the practice and competition gear they desire, while giving our fans access to Lumberjack apparel from the industry-leader in sports.  Our student-athletes are excited to now be wearing a brand that they crave above all others.”




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